Case Study: Bay Area Photographer Eva Baker

Client: Eva Baker Photography

Industry: Bay Area Maternity & Newborn Photographer

Website: evabakerphotography.com

Website platform: Squarespace

Project Duration: 4 months, ongoing

Services Provided: Done-for-you SEO & monthly SEO management

200%

Increase in inquiries

395%

Increase in total impressions

78 to 714

Keyword rankings

Backstory

Eva is an established photographer based in Walnut Creek, serving the Bay Area. While her website was generating a few leads each month, she knew that after raising her rates, she needed to expand her reach to attract clients from other locations around the Bay Area. However, she faced two major challenges: not knowing where to start with SEO and not having the time to tackle it herself. With a busy schedule running her photography studio, she needed expert guidance to optimize her website and increase traffic. That’s where I came in!

Strategy & Solution

We implemented a holistic SEO approach designed to increase Eva’s search visibility and attract more local clients:

SEO Audit & Keyword Research: Identified high-intent keywords for portrait photography in Walnut Creek and surrounding cities in the Bay Area.

On-Page Optimization: Improved page titles, meta descriptions, header structure, and internal linking for better rankings.

Technical SEO Fixes: Implemented schema markups, submitted sitemap, optimized image sizes, fixed broken links, and ensured mobile-friendliness.

Local SEO: Optimized her Google Business Profile and strengthened her presence in local search results.

Content Strategy & Monthly SEO Blogging: Implemented an ongoing blog and SEO strategy, publishing optimized content every month to drive organic traffic.

SEO Results

Results after just three months:

Increased Organic Clicks: Eva’s organic clicks increased by 109% in a 3 month period.
Exponentially More Impressions: Eva’s impressions went from 7,580 (October) to 37,500 (February), which is a 395% increase!
Improved Rankings: Eva was ranking for select Walnut Creek keywords. Through our SEO work, we targeted new, higher volume terms in the Bay Area and other neighborhoods. Eva went from 78 keyword rankings to 714. After one month, Eva was ranking on page 2 for Bay Area keywords, and after 3 months, on page 1.
Inquiries Doubled: Eva’s inquiries went from 15/month to 30/month!
Continuous Growth: Through our monthly SEO and blog management services, Eva’s traffic and inquiries continue to increase steadily.

Eva's Testimonial

“I have been a photographer for over a decade and have always been a do-it-yourselfer. Turns out SEO is HARD and I felt incredible overwhelmed every time I tried to learn about how to master it. I found Taylor through a Facebook group I’m in and let me just say I’m beyond impressed. She’s incredibly professional, talented, organized and just all-around wonderful to work with. In just a few weeks my website has been transformed and I not only rank for a ton of new keywords but also saw a big jump in keywords I was already ranking for. There is no magic trick to SEO, you just have to put in the work (or better yet, let Taylor handle it for you!!). I’m so happy with my results so far and know this is just the beginning. I am thrilled to also continue working with Taylor going forward – I love that she has an option for ongoing maintenance if you want it. If you’re on the fence about hiring someone to help you with this, let this be your sign to hire Taylor!”