I’m excited to introduce Kendra Lauck, a talented Minnesota Wedding Photographer who worked with Aligned SEO to transform her website’s organic search traffic and increase her Google rankings with our done-for-you SEO implementation service.
During our short time working together, Kendra’s website had a 204% increase in clicks, a whopping 956% increase in total impressions, and went from 42 keywords ranking to 294 keywords ranking.
When Kendra hired Aligned SEO, she had already implemented an SEO strategy earlier in the year and taken a course, but was still struggling to see any results from her SEO efforts. Because her website wasn’t ranking well for local search terms, she wasn’t reaching many ideal clients online.
We kicked off her experience by doing a deep dive into the current status of her website, evaluating all the areas of SEO: technical, on-page, off-page, and content SEO. After fixing a few basic technical issues with her website, I did keyword research to find the best queries to target on her site, based on search volume, competition, and search intent. We mapped out her website structure and collaboratively decided on each keyword to target on her main pages.
Then, I got to work optimizing her website through on-page SEO strategies. I provided Kendra with a comprehensive link building strategy to help with backlinks and citations, increasing her website’s authority. I also worked on a content strategy which included over 50 blog post topics and target keywords to help establish her topical authority and reach more ideal clients.
Highlights:
| Date | Jul 29, 2024 | Sep 29, 2024 | Change |
| Indexed pages | 16 pages indexed | 132 pages indexed | +126 |
| Total clicks (organic search)(28 day period) | 25 | 51 | +204% |
| Impressions(28 day period) | 903 | 8,630 | +956% |
| Keywords ranking | 42 | 294 | +252 |
| Average position (for tracked keywords) | 87+ (not ranking for most searched keywords) | 33 | -54 |
| Backlinks built | 24 | 53 | +29 |
After just one month, Kendra started ranking for most of her target keywords, including “Minnesota wedding photographer” and other local terms (see below). Within two months, she was on page 3 and 4 of search results for said target keywords, and after three months, she was on page 2, nearing page 1!
Keyword Rankings
| Jul 29, 2024 | Aug 15, 2024 | Sep 18, 2024 | Nov 5, 2024 |
| Only ranking for ‘Minnesota Wedding Photographer’ |  |  |  |
Not only are Kendra’s rankings nearing page 1, she has also experienced an influx in quality leads from dream clients!
Kendra’s results are a great example of what can be done through our done-for-you SEO service, focusing on a comprehensive and holistic SEO strategy!
