Privacy Policy

Effective Date: November 6, 2024

At Aligned SEO, accessible from www.alignedseo.com, we are committed to protecting your privacy. This privacy policy outlines how we collect, use, and share personal information in compliance with legal requirements in the United States, Canada, and Europe.

Information We Collect

We may collect the following personal information:

• Names
• Email addresses
• IP addresses
• Payment details (if applicable)
• Browser type and version
• Device information
• Browsing history and website activity
• Any other information you provide directly to us through forms or other means

How We Collect Information

We collect personal information through:

• Newsletter sign-ups
• Contact forms
• Cookies and similar tracking technologies
• Purchases or payment processing (if applicable)
• Website analytics tools (e.g., Google Analytics)

How We Use Your Information

We use your personal information for the following purposes:

• Marketing and sales communications
• Responding to inquiries and providing customer support
• Improving our services, website functionality, and user experience
• Processing payments and fulfilling orders (if applicable)
• Website analytics to track and measure visitor interactions
• Legal compliance and risk management

Website Analytics

We use website analytics tools, such as Google Analytics, to collect data about how visitors use our website. This data may include:

• Pages viewed
• Time spent on the website
• Referral sources
• Clickstream data

These tools help us understand user behavior and improve our website. The data collected is aggregated and anonymized.

Legal Basis for Processing Personal Data (GDPR)

If you are in the European Union, we process your personal data based on the following legal grounds:

• Consent: We process your data when you provide us with consent.
• Legitimate Interests: We process your data when necessary for our legitimate interests, provided that your interests and fundamental rights do not override those interests.
• Contractual Necessity: When processing is necessary to perform a contract with you.
• Legal Obligation: When processing is required for compliance with a legal obligation.

Data Retention Policy

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. Specific retention periods include:

• Newsletter data: Retained until you unsubscribe.
• Contact form submissions: Retained for six months.
• Analytics data: Retained for up to 26 months.
• Payment data: Retained for a minimum of seven years to comply with financial regulations.

User Rights

If you are in the European Union or California, you have the following rights regarding your personal information:

• The right to access your personal data.
• The right to request correction of inaccurate data.
• The right to request deletion of your personal data.
• The right to data portability.
• The right to restrict processing of your personal data.
• The right to opt-out of the sale of personal information (California residents).

To exercise these rights, please contact us via email at taylor@alignedseo.com. You can also unsubscribe from our communications at any time.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These may include:

• Essential cookies: Necessary for the basic functionality of the site.
• Performance cookies: Help us understand how visitors interact with the site.
• Functional cookies: Personalize content and remember user preferences.
• Advertising cookies: Used for targeted advertising and marketing purposes.

You can manage your cookie preferences through your browser settings. For more information on how we use cookies, please see our [Cookie Policy] (if applicable).

Sharing Your Information

We share personal information with the following third parties:

• Client management system
• Email marketing system
• Payment processor (if applicable)
• Website analytics services (e.g., Google Analytics)

These third parties are required to handle your personal data in accordance with our instructions and this privacy policy.

International Data Transfers

Your personal information may be transferred to, and processed in, countries outside your jurisdiction. We take appropriate safeguards to ensure that your personal data is treated securely and in accordance with this privacy policy, regardless of where it is processed. This includes:

• Standard Contractual Clauses (SCCs)
• Privacy Shield frameworks (where applicable)

Third-Party Links

Our website may contain links to third-party websites. We do not control these sites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Security Measures

We take reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption of data in transit
• Regular security audits
• Access controls to limit data access

Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the effective date. Please check this policy periodically for any updates.

Contact Us

If you have any questions about this privacy policy, please contact us at:

Email: taylor@alignedseo.com