SEO Services for Wedding Photographers

SEO (Search Engine Optimization) is the process of optimizing your wedding photography website to rank higher in search engine results so that your ideal clients can find you when they search for services you offer. The process includes making changes to your  website to help search engines better understand what your wedding photography business is all about. SEO helps generate organic (free) traffic, leading to more high-quality inquiries without relying on paid ads or social media.

It depends on several factors, but most wedding photographers who do our done-for-you SEO see improvements within weeks. Many of my clients jump from not ranking to page 5-6 within a week or two, and with continued SEO efforts, they can reach page 1-2 within six months.

Factors that impact results:

• Website authority: Older domains with backlinks rank faster, while new sites need to build credibility.
• Keyword competition: Local SEO is quicker to rank for than broad, highly competitive keywords.
• Ongoing content strategy: Blogging and updates help maintain and improve rankings over time.

SEO doesn’t take years, especially for local businesses—but consistency is key.

Blogging can significantly help improve rankings, especially for competitive markets. If your main website pages are already optimized, a blog can help target additional keywords, showcase expertise, and establish authority, making it easier to rank higher.

I specialize in SEO for wedding photographers on Showit, WordPress, Squarespace, and Wix—all platforms that offer strong SEO capabilities when optimized correctly.

Not sure which platform is best for SEO? I break it all down in my guide: The Best Website Platforms for SEO.

I don’t work with Pixieset because it has limited SEO capabilities and doesn’t offer full control over essential SEO elements like metadata, site structure, and indexing. If you’re on Pixieset and looking to improve your SEO, I recommend migrating to a more SEO-friendly platform to maximize your website’s visibility. Ask me about my web design + SEO partnership!

My Done-for-You SEO package is designed to set up the foundation so your website can rank and attract high-quality leads. Here’s what I do:

• Full website audit to identify problem areas.
• Keyword research & mapping (finding the best keywords to target).
• On-page SEO optimization for up to 5 main pages (titles, meta descriptions, image optimization, internal linking, etc.).
• Technical SEO fixes (sitemaps, schema markup, broken links).
• Google Business Profile optimization (to improve local rankings).
• Backlink & citation strategy (getting your site listed in the right places).
• Content strategy (if blogging is part of your long-term plan).

This process sets up your website for long-term success, and you’ll see continuous improvements over time.

If you’re experiencing any of the following, SEO could help:

• Your inquiries have slowed down despite being active on social media.
• Your website isn’t showing up when you search for your service in Google (e.g., “Boise wedding photographer”).
• You’re getting low-quality leads from Google, which means your site isn’t attracting the right audience.

For businesses that serve multiple cities or states, the best approach is to create separate landing pages for each location instead of trying to rank one page for everything. For example, if you want to book weddings in Nashville and Louisville, I would create separate pages optimized for each area, like:

• Nashville Wedding Photographer
• Louisville Wedding Photographer
• Tennessee Destination Weddings

These pages are customized with location-specific content, making it easier for Google to show your site to the right people in the right places.

That depends on your goals! Once your website is optimized, you’ll be set up for success, but SEO isn’t a one-and-done process. Search engines update algorithms, competitors adjust their strategies, and new content is always being indexed.

That’s why many clients choose monthly SEO management, which includes:

• Regular blog posts to keep your site fresh and target new keywords.
• Ongoing site maintenance to fix issues that come up.
• Google Business Profile updates to improve local rankings.
• Monthly reports to track rankings and traffic.

If you want to stay ahead of the competition, monthly SEO is a great way to continue growing!

Our Done-for-You SEO package starts at $2,800 and includes everything needed to optimize your website and set you up for success. Payment plans are available with a $300 deposit to secure your start date.