Services provided
Done-For-You SEO & (2) A La Carte Blogs
Project Duration:
1 month
website platform
Showit
Website
allisonfrancois.com
Industry
Destination & Chicago Wedding Photographer
Client
Allison Francois Photography
Keyword Rankings
69 to 744
Increase in total impressions
1,226%
Increase in clicks
147%
6 month results
Allison Francois has been a luxury film wedding photographer for over 7 years, based out of Chicago and traveling worldwide. She had built a strong referral network with planners and past clients, but she hadn't yet tapped into the market on Google or tried anything related to SEO. While she has great quality leads from planners, she wanted more visibility online and wanted to reach more ideal clients!
Allison had recently had a beautiful custom website designed by Palme Design Co, and while it felt unique and branded, it wasn't bringing in organic traffic. She wanted to make sure she wasn't just attracting budget brides from Google, rather brides that truly valued her artistry.
Backstory
SEO Audit & Keyword Research: Identified high-intent keywords for film wedding photography in Chicago.
On-Page & Technical Optimizations: Improved site structure, added helpful content, and added metadata for better rankings.
Google Business Profile Optimization: Strengthened local search presence and optimized profile.
Strategies: Gave guidance on building domain authority through backlinks, and a content strategy to build traffic.
A La Carte Blogs: Worked on two cornerstone blog posts to build topical authority and increase relevant traffic.
To help Allison start reaching dream clients organically through her website, we started with my done-for-you SEO setup service and optimized a few cornerstone blogs including:
Strategy & Solution
Rankings for relevant search terms have improved significantly!
keyword rankings (1 month)
Just a snapshot of all the new and improved keyword rankings for their website after one month.
keyword rankings (1 month)
After doing the done-for-you SEO setup service and sharing a couple helpful cornerstone blog posts, Allison's site saw improved rankings, an increase in the number of keywords she is showing up for, more clicks and impressions, and high-quality inquiries!
A peek at the numbers
Allison booked three dream wedding clients from Google, each of them her $13k package!
three high-end wedding bookings
This Google Search Console screenshot shows how their impressions (number of times they showed up in search results) and clicks have grown over time!
increased clicks & impressions
The number of keywords they are ranking for has steadily increased!
keyword rankings distribution
This Google Search Console screenshot shows their clicks coming from so many relevant search terms!
Clicks from target search terms
- Ranking keywords grew from 69 → 227
- Target keyword positions jumped by as much as 80 spots (that’s 8 pages!)
- Impressions grew from 730 → 4,780 in 28 days
- First clicks coming in through new blogs and film-photography keyword rankings
- Clicks went from 207 → 512
- Impressions grew from 3,500 → 46,400
- Went from 69 to 744 keyword rankings
- Three $13,000 weddings booked from Google
seo growth for this wedding photographer
SEO Results
"Do not look any further if you want to book someone for SEO!”
I worked with Taylor a few months ago for my SEO and I would 10/10 recommend her to ANYONE! She was fast, reliable, and incredibly patient and kind. Do not look any further if you want to book someone for SEO. Thank you for everything, Taylor!