It’s short for Search Engine Optimization, and it’s all about optimizing your website so it shows up in search results when people are looking for what you do. Person types something in google’s search bar? You show up!

SEO helps you reach people who are actively searching for your services. The better your visibility, the more leads you’ll get—and that’s the goal!

On-page SEO (optimizing your content and site structure), Off-page SEO (building backlinks and boosting authority), Technical SEO (ensuring your site is crawlable), Content SEO (creating valuable, keyword-focused content), and Local SEO (optimizing for local search to attract nearby clients). Together, these strategies increase your visibility and help you rank higher in search results.

Short answer: it depends. SEO is a long-term strategy that has the potential for quick growth. You might notice some improvements within the first month, but significant growth usually takes several months. The good news? The results last, and the payoff can be huge.

It’s not just about getting more traffic, but about reaching the right people. With good SEO, your site shows up for searches that are relevant to what you offer. More qualified visitors means more chances to convert them into clients.

Blogging boosts SEO by providing fresh content, which search engines love, and helps target relevant keywords for organic traffic. Quality posts can earn backlinks, improve engagement, and establish your authority in the field—all of which contribute to better search rankings.