Case Study: Destination Wedding Planner Helena Elizabeth

Client: Helena Elizabeth Events

Industry: Destination Wedding & Event Planner

Website: helenaelizabethevents.com

Website platform: Showit

Project Duration: 1 month

Services Provided: Done-for-you SEO

70%

Increase in clicks

348%

Increase in total impressions

41 to 159

Keyword rankings

Backstory

When Helena reached out, she had just completed a website redesign and was wanting to reach more clients through her website and establish a new marketing channel. She was looking to establish her destination and Florida wedding planning business across multiple locations. She wanted to target Florida, Italy, and other key wedding destinations, but her site had limited visibility on Google and wasn’t generating traffic yet.

As a military spouse who moves frequently, she needed an SEO strategy that would allow her to rank in multiple locations while keeping her home page non-location-specific for future flexibility.

Strategy & Solution

To increase Helena’s search visibility and location flexibility, we implemented a targeted SEO strategy focused on ranking for key destinations while preparing for future moves.

Keyword Research & Mapping: Targeted a mix of industry-specific and location-based keywords, including Tampa, Italy, and luxury wedding planning terms.
Location-Specific Landing Pages: Created five dedicated pages for Tampa, Brooklyn, New York, South Jersey, and Italy to improve local and international rankings.
SEO-Optimized Blog Content: Wrote blog posts answering key wedding planning questions to increase keyword rankings and organic traffic.
On-Page & Technical SEO: Optimized metadata, headers, internal linking, images, and site speed for better search performance.
Scalable Strategy: Developed a plan to add new location pages as Helena moves, ensuring long-term ranking stability.

By optimizing for current and future locations, Helena’s site is now set up for sustained growth in the luxury wedding market.

Results

Results after just one months:

Improved Rankings: Increased from 41 to 159 ranked search terms in just one month.
Higher Search Visibility: Average position improved by 38%, with 17 new keywords moving up to pages 3-9.
More Organic Traffic: Clicks from Google increased 70%, growing from 16 to 29 monthly clicks.
Strategic Location Rankings: Helena is now ranking for key Florida locations like Miami, Tampa, and South Florida, as well as destination wedding planner keywords in Italy.

By implementing a data-driven SEO strategy, Helena Elizabeth Events now has a solid foundation for continued growth, ensuring she can rank in new locations as she moves while staying visible in the high-end destination wedding market.

Helena Elizabeth Events Testimonial

Working with Taylor at Aligned SEO was an absolute game-changer for my business! She went above and beyond with her “done-for-you” SEO services, truly leveling up my website and Google search rankings. Not only did she deliver everything she promised, but she also provided me with an incredible toolkit to continue optimizing my site—including targeted keywords, blog prompts, and a detailed review of all the improvements she made.

The entire process was seamless from start to finish, and Taylor’s expertise and dedication were evident every step of the way. I’m so excited to see how my business grows thanks to her work. If you’re looking for an SEO expert who truly cares about your success, I highly recommend Aligned SEO!