Case Study: East Coast Photographer Shelby Ann

Client: Shelby Ann Photos

Industry: East Coast Wedding & Family Photographer

Website: shelbyannphotos.com

Website platform: Showit

Project Duration: 1 month

Services Provided: Done-for-you SEO

266.67%

Increase in clicks

322.87%

Increase in total impressions

7 to 71

Keyword rankings

Backstory

Shelby had recently moved to Fernandina Beach, Florida and was ready to grow her photography business in a new region. While she had a beautifully designed Showit website and a strong brand identity, she had never implemented SEO and was relying solely on Instagram to generate inquiries.

Her goal was to reduce reliance on social media and start attracting ideal clients—those who value film photography, authentic moments, and a hands-off experience—directly through Google. With no prior SEO experience and limited visibility, she needed a strategy built from the ground up that would connect her with luxury destination couples across Florida and the East Coast.

Strategy & Solution

To set Shelby up for long-term visibility and growth in her new market, we implemented a custom SEO strategy tailored to her goals and audience:

Full SEO Audit: Evaluated her existing website setup, identifying gaps and opportunities.
Keyword Research & Mapping: Targeted a blend of location-specific and industry-specific keywords, including terms.
On-Page Optimization: Updated metadata, headers, image alt text, and content across key pages to align with her SEO goals.
Local SEO Targeting: Focused on areas including Jacksonville, Amelia Island, Florida, and East Coast locations.
Content Planning: Created a long-term content roadmap to support ongoing SEO growth through blogging and destination-specific content.

Results

Results after just one month:

Keyword Rankings: Increased from 7 to 71 search terms on Google.
Organic Clicks: Grew by 266.67%, bringing more qualified leads to her site.
Search Impressions: Rose by 322.87%, significantly increasing brand visibility.
Website Sessions: Jumped 1,166.7%, reflecting a strong increase in organic website traffic.
Keyword Movement: Target keywords moved up by as much as 89 positions, including new rankings in competitive destination wedding markets.

Kendra's Testimonial

“I recently had the pleasure of working with Taylor White for a 3-month period to audit and enhance the SEO for my wedding photography website (www.kendralauck.com), and I couldn’t be happier with the experience. Taylor was an incredible partner-she truly listened to my insights and concerns, and our coaching calls were packed with value. Her professionalism and in-depth knowledge were evident in the comprehensive guides and reports she provided, which significantly improved my overall SEO.

Before collaborating with Taylor, I struggled to rank for key search terms as a Minnesota Wedding Photographer.

Thanks to her expertise, I now rank on page 5 and higher (even approaching page 1 for some keywords!) for phrases that attract my ideal clients. Beyond the improvements, Taylor equipped me with the knowledge and tools to manage and maintain my SEO long-term. She saved me countless hours of work and research, which is invaluable as both a business owner and a full-time stay-at-home mom.

I am deeply grateful for Taylor’s expertise, dedication, and warm, supportive approach. She made complicated SEO work seem achievable and was so easy to talk to throughout the process. Taylor has a heart of gold, and her skills in SEO and business strategy are unmatched. If you’re considering her services, don’t hesitate-you will not be disappointed!”