Case Study: Florida Wedding Photographer Lindsey White

Client: Lindsey White Photography

Industry: Florida Wedding Photographer

Website: lindseywhitephoto.com

Website platform: Showit

Project Duration: 1 month

Services Provided: Done-for-you SEO & ongoing blogging

Backstory

Lindsey White, a well-established photographer in Minnesota, was preparing for a major transition—relocating her business to Florida. Having built her business in Minnesota, and ranking particularly for senior photography keywords, she needed a strategic SEO plan to ensure her business gained traction in Florida before she arrived.

She also was focusing only on weddings, so the existing traffic coming from her senior blog posts weren’t her ideal clientele. Starting in a new market and targeting new locations in Florida meant she’d be competing with photographers who had years of local authority. To make the transition as smooth as possible, we started a couple of months before her move to optimize her website, establish her presence in Florida search results, and attract potential clients ahead of time.

Strategy & Solution

Lindsey’s website had strong Minnesota rankings, but her content was heavily focused on senior photography. To prepare for her move to Florida and shift to weddings, we developed a strategic plan:

SEO Audit & Keyword Strategy: We identified key Florida wedding photography search terms and created a map-based plan to target specific Central and South Florida locations.
Location-Based Landing Pages: We built four optimized landing pages for different Florida regions, each focused on unique keywords to prevent overlap and improve visibility in more Florida cities.
On-Page & Technical SEO: We removed Minnesota keywords and implemented Florida-specific terms, metadata, and improved technical elements like site speed and mobile-friendliness.
Content & Link Strategy: We provided a link-building plan and monthly blog strategy to target long-tail keywords and sustain growth.

Results

Lindsey’s website successfully transitioned from ranking for Minnesota-based keywords to gaining visibility in Florida’s wedding photography market.

Ranked for New Florida Locations: Lindsey’s site now ranks for high-intent wedding photography keywords in Naples, Sarasota, Miami, Orlando, and other key markets.
Fast Ranking Growth: Within one day, her new location pages appeared on page 3, and within a few months, she secured page 1 rankings, with some keywords reaching position 1.
Increased Florida Traffic: Organic traffic from Florida has steadily grown, bringing in clicks from multiple new cities and expanding her reach.
Ongoing SEO Momentum: With a strategic blog strategy, Lindsey’s site continues to build authority, attract more engaged visitors, and strengthen her presence in Florida’s competitive wedding industry.

By optimizing her site in advance, Lindsey successfully established her brand in Florida before her move, ensuring a smooth transition and a strong foundation for bookings.

Case Study: Florida Wedding Photographer Lindsey White

Backstory

Strategy & Solution

Results

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