Services provided
SEO Audit, Keyword Research, On-Page Optimization, Content Strategy, Link Building, Pinterest SEO
Project Duration:
Ongoing
website platform
WordPress
Website
freshcupofjoy.com
Industry
Food Blog
Client
Fresh Cup of Joy
Keyword Rankings
0 to 826
Increase in organic search traffic
2,281%
Increase in clicks
9,700
Fresh Cup of Joy launched as a brand-new recipe blog with no domain authority, no organic traffic, and only a handful of unoptimized articles. With a goal of monetizing through ad networks, the blog needed to build search visibility, increase organic traffic, and boost user engagement.
Key challenges included:
No existing Google traffic: the site wasn’t ranking for any keywords.
Low domain authority: as a new website, there were no backlinks or external credibility.
Unoptimized content: initial posts lacked SEO structure, keyword targeting, and internal linking.
The objective was to establish a strong SEO foundation and develop a content strategy that would drive sustainable organic growth.
Backstory
Comprehensive Content Strategy: built a pillar and supporting content structure, ensuring blog posts worked together to boost rankings.
Keyword Research: focused on long-tail recipe keywords with low competition to drive traffic.
SEO Blogging & Optimization: optimized existing content and developed new blog posts designed for search visibility and engagement.
Link-Building Strategy: implemented internal linking and external outreach to improve domain authority.
Pinterest SEO: leveraged Pinterest search optimization to drive additional organic traffic to blog posts.
To turn Fresh Cup of Joy into a traffic-generating food blog, we implemented a multi-layered SEO and content plan.
Strategy & Solution
Fresh Cup of Joy is ranking higher than big blog sites like The Pioneer Woman and Food.com for this pizza recipe!
beating out large food blogs
By implementing a strategic SEO and content plan, Fresh Cup of Joy has gone from an unranked, brand-new blog to a highly competitive and fast-growing website generating consistent organic traffic and revenue.
A peek at the numbers
The blog's traffic increased to 7,000 sessions/month, all from organic traffic from Google and Pinterest.
increase in overall traffic
This recipe is ranking #1 in search results for this query.
ranking #1 in recipe results
Clicks and impressions have steadily increased and strengthened over time!
impressions & clicks steadily increased over time
Went from 300 to 3.800 clicks in a 6 month period, and went from showing up for 9,950 to 260,000 search results.
increased clicks & impressions
- Keyword Rankings: Fresh Cup of Joy is now ranking for 826 keywords, outperforming major food blogs such as Food Network, The Pioneer Woman, Food.com, Simply Recipes, and Delish in search results.
- Monthly Traffic: The blog now receives over 9,700 views per month, a significant increase from when it launched with no organic traffic.
- Organic Growth: Search traffic has grown by 2,281% over the past 12 months, with a 102.4% increase in the last 30 days alone, showing steady and continuous growth.
- Backlinks and Authority: The site has built over 165 quality backlinks, strengthening its domain authority and credibility in the food blogging space.
SEO Results
