Case Study: Minnesota Wedding Photographer Kendra Lauck

Client: Kendra Lauck Photography

Industry: Minnesota Wedding Photographer

Website: kendralauck.com

Website platform: Showit

Project Duration: 3 months

Services Provided: Done-for-you SEO

205%

Increase in clicks

956%

Increase in total impressions

42 to 294

Keyword rankings

Backstory

When Kendra hired Aligned SEO, she had already implemented an SEO strategy earlier in the year and taken a course, but was still struggling to see any results from her SEO efforts. Because her website wasn’t ranking well for local search terms, she wasn’t reaching many ideal clients online.

Strategy & Solution

We kicked off her experience by doing a deep dive into the current status of her website, evaluating all the areas of SEO: technical, on-page, off-page, and content SEO. After fixing a few basic technical issues with her website, I did keyword research to find the best queries to target on her site, based on search volume, competition, and search intent. We mapped out her website structure and collaboratively decided on each keyword to target on her main pages.

Then, I got to work optimizing her website through on-page SEO strategies. I provided Kendra with a comprehensive link building strategy to help with backlinks and citations, increasing her website’s authority. I also worked on a content strategy which included over 50 blog post topics and target keywords to help establish her topical authority and reach more ideal clients.

Results

Results after just three months:

Increased Organic Clicks: Kendra’s organic clicks increased by 204%.
Exponentially More Impressions: Kendra’s impressions went from 903 (July) to 8630 (September), which is a 956% increase!
Improved Rankings: Kendra started ranking for most of her target keywords, including “Minnesota wedding photographer” and other local terms. She went from 42 keyword rankings (July) to 294 (September). Within two months, she was on page 3 and 4 of search results for said target keywords, and after three months, she was on page 2, nearing page 1!
High-Quality Inquiries: She now receives high-quality inquiries from potential clients who are ready to book
Continuous Growth: Kendra’s organic search traffic continues to grow, even after her done-for-you SEO service!

Kendra's Testimonial

“I recently had the pleasure of working with Taylor White for a 3-month period to audit and enhance the SEO for my wedding photography website (www.kendralauck.com), and I couldn’t be happier with the experience. Taylor was an incredible partner-she truly listened to my insights and concerns, and our coaching calls were packed with value. Her professionalism and in-depth knowledge were evident in the comprehensive guides and reports she provided, which significantly improved my overall SEO.

Before collaborating with Taylor, I struggled to rank for key search terms as a Minnesota Wedding Photographer.

Thanks to her expertise, I now rank on page 5 and higher (even approaching page 1 for some keywords!) for phrases that attract my ideal clients. Beyond the improvements, Taylor equipped me with the knowledge and tools to manage and maintain my SEO long-term. She saved me countless hours of work and research, which is invaluable as both a business owner and a full-time stay-at-home mom.

I am deeply grateful for Taylor’s expertise, dedication, and warm, supportive approach. She made complicated SEO work seem achievable and was so easy to talk to throughout the process. Taylor has a heart of gold, and her skills in SEO and business strategy are unmatched. If you’re considering her services, don’t hesitate-you will not be disappointed!”