Services provided
Done-For-You SEO
Project Duration:
3 Months
website platform
Showit
Website
kendralauck.com
Industry
Minnesota Wedding Photographer
Client
Kendra Lauck Photography
Keyword Rankings
42 to 294
Increase in total impressions
956%
Increase in clicks
205%
When Kendra hired Aligned SEO, she had already implemented an SEO strategy earlier in the year and taken a course, but was still struggling to see any results from her SEO efforts. Because her website wasn’t ranking well for local search terms, she wasn’t reaching many ideal clients online.
Backstory
After fixing a few basic technical issues with her website, I did keyword research to find the best queries to target on her site, based on search volume, competition, and search intent. We mapped out her website structure and collaboratively decided on each keyword to target on her main pages.
Then, I got to work optimizing her website through on-page SEO strategies. I provided Kendra with a comprehensive link building strategy to help with backlinks and citations, increasing her website’s authority. I also worked on a content strategy which included over 50 blog post topics and target keywords to help establish her topical authority and reach more ideal clients.
We kicked off her experience by doing a deep dive into the current status of her website, evaluating all the areas of SEO: technical, on-page, off-page, and content SEO.
Strategy & Solution
These are Kendra's rankings after we implemented our SEO strategy!
keyword rankings after
These were Kendra's rankings before we worked on her website's SEO.
keyword rankings before
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A peek at the numbers
Kendra's clicks and impressions (number of time she showed up for search results) improved significantly after our SEO implementation!
Clicks & Impressions increased
This graph shows Kendra's stead increase in the number of keywords she ranks for!
keyword count
Kendra started getting traffic for so many new search terms!
clicks from search terms
- Increased Organic Clicks: Kendra’s organic clicks increased by 204%.
- Exponentially More Impressions: Kendra’s impressions went from 903 (July) to 8630 (September), which is a 956% increase!
- Improved Rankings: Kendra started ranking for most of her target keywords, including “Minnesota wedding photographer” and other local terms. She went from 42 keyword rankings (July) to 294 (September). Within two months, she was on page 3 and 4 of search results for said target keywords, and after three months, she was on page 2, nearing page 1!
- High-Quality Inquiries: She now receives high-quality inquiries from potential clients who are ready to book
- Continuous Growth: Kendra’s organic search traffic continues to grow, even after her done-for-you SEO service!
Results after just three months:
SEO Results
"If you’re considering her services, don’t hesitate-you will not be disappointed!”
“I recently had the pleasure of working with Taylor White for a 3-month period to audit and enhance the SEO for my wedding photography website (www.kendralauck.com), and I couldn’t be happier with the experience. Taylor was an incredible partner-she truly listened to my insights and concerns, and our coaching calls were packed with value. Her professionalism and in-depth knowledge were evident in the comprehensive guides and reports she provided, which significantly improved my overall SEO.
Before collaborating with Taylor, I struggled to rank for key search terms as a Minnesota Wedding Photographer.
Thanks to her expertise, I now rank on page 5 and higher (even approaching page 1 for some keywords!) for phrases that attract my ideal clients. Beyond the improvements, Taylor equipped me with the knowledge and tools to manage and maintain my SEO long-term. She saved me countless hours of work and research, which is invaluable as both a business owner and a full-time stay-at-home mom.
I am deeply grateful for Taylor’s expertise, dedication, and warm, supportive approach. She made complicated SEO work seem achievable and was so easy to talk to throughout the process. Taylor has a heart of gold, and her skills in SEO and business strategy are unmatched."
What Kendra had to say about working together
