Case Study: Minnesota Wedding Planner & Florist SEO

Client: Artful Event Designs

Industry: Wedding Planning, Floral Design, Event Design & Styling

Website: artfuleventdesigns.com

Website platform: Showit

Project Duration: 1 month

Services Provided: Done-for-you SEO

126%

Increase in clicks

950%

Increase in total impressions

22 to 184

Keyword rankings

The Challenge

When Artful Event Designs reached out, they had just completed a full rebrand and launched their new website in January 2024. While their offerings—luxury wedding planning, custom floral design, and event styling—were clearly high-end, their site wasn’t being found on Google.

Despite having tried DIY SEO in the past, they hadn’t implemented a clear strategy because they didn’t quite understand SEO, and the site was barely visible in search results. Their main goal was to increase visibility, drive more organic traffic, and begin ranking for the services they offered.

Strategy & Solution

To help Artful Event Designs gain traction and build authority, we implemented a focused SEO strategy:

Comprehensive Audit & Keyword Research: Identified local keyword opportunities across wedding planning, floral design, and event styling.
On-Page Optimization: Optimized metadata, page structure, and keyword placement across all service pages.
Technical SEO Fixes: image optimization, fixed broken links, and submitted updated sitemap for indexing.
Local Optimization: optimized Google Business Profile for visibility.
Growth Strategies: created custom content strategy for blog topics to help overall SEO, and backlink strategy to increase domain authority.

Results

Results after one month:

Keyword Rankings: Increased from 22 to 184 ranked search terms on Google.
Organic Clicks: Up 126% as the site began ranking for high-intent searches.
Search Impressions: Rose 950%, significantly improving brand visibility online.
Ranking Improvements: Many keywords jumped by up to 82 positions, with numerous new rankings in their target market.

By building a solid SEO foundation after their rebrand, Artful Event Designs quickly went from barely visible to highly discoverable, attracting more of the luxury clients they were built to serve.

Kendra's Testimonial

“I recently had the pleasure of working with Taylor White for a 3-month period to audit and enhance the SEO for my wedding photography website (www.kendralauck.com), and I couldn’t be happier with the experience. Taylor was an incredible partner-she truly listened to my insights and concerns, and our coaching calls were packed with value. Her professionalism and in-depth knowledge were evident in the comprehensive guides and reports she provided, which significantly improved my overall SEO.

Before collaborating with Taylor, I struggled to rank for key search terms as a Minnesota Wedding Photographer.

Thanks to her expertise, I now rank on page 5 and higher (even approaching page 1 for some keywords!) for phrases that attract my ideal clients. Beyond the improvements, Taylor equipped me with the knowledge and tools to manage and maintain my SEO long-term. She saved me countless hours of work and research, which is invaluable as both a business owner and a full-time stay-at-home mom.

I am deeply grateful for Taylor’s expertise, dedication, and warm, supportive approach. She made complicated SEO work seem achievable and was so easy to talk to throughout the process. Taylor has a heart of gold, and her skills in SEO and business strategy are unmatched. If you’re considering her services, don’t hesitate-you will not be disappointed!”