Case Study: South Florida Wedding Photo + Video Team

Client: Millers Photo + Film

Industry: Wedding Photography + Videography in Southwest Florida

Website: https://millersphotoandfilm.com

Website platform: Showit

Project Duration: Ongoing

Services Provided: Done-for-you SEO & monthly SEO & blog management

2000%

Increase in clicks

4093%

Increase in total impressions

11 to 220

Keyword rankings

Backstory

The Millers are a luxury wedding photography and videography team based in Southwest Florida. With years of experience in the industry, they had built a strong brand and a steady flow of leads—primarily through Instagram. However, after redoing their website in hopes of expanding their reach, their inquiries dropped from a few per month to almost none.

Despite consistently blogging four times a month, their posts weren’t attracting traffic, leaving them frustrated with the lack of results. They knew they needed a strong SEO strategy to get their website in front of the right audience and turn their content efforts into real, organic leads. They wanted to attract more dream clients from multiple cities in Southwest Florida.

Strategy & Solution

To help the Millers regain website traffic and turn their content into a lead-generating tool, we started with my foundational done-for-you SEO service including:

SEO Audit & Keyword Research: Identified high-intent keywords for luxury wedding photography in multiple cities in Southwest Florida.
On-Page & Technical Optimizations: Improved site structure, speed, mobile responsiveness, and metadata for better rankings.
Google Business Profile Optimization: Strengthened local search presence to attract more inquiries.
Strategies: Gave guidance on building domain authority through backlinks, and a content strategy to build traffic.

After the done-for-you SEO foundations were in place, their website saw an increase in rankings and traffic, and inquiries started coming in! They were so pleased with their results, they decided to outsource their monthly SEO and blog management to Aligned SEO. Each month we provide:

SEO blogs with strategic keywords to increase organic traffic.
Continuous SEO updates: Regular audits, optimizations and updates to keep up SEO growth.
Monthly reports: to track performance and refined our strategy.

Results

(comparison from November 16, 2024 to December 16, 2024 data)

Significant Ranking Growth: The Millers’ website went from ranking for 11 search terms to 220, dramatically increasing their search visibility.
Increase in Organic Traffic: Clicks from Google searches grew from 2 to 42, bringing more potential clients to their site.
Boost in Impressions: Their website impressions jumped from 77 to 4,170, meaning more people were discovering their brand in search results.
Stronger Domain Authority: The number of quality backlinks increased from 5 to 23, improving site credibility and search rankings.
New Leads from SEO: Within just one month of optimizing their site, it started receiving new ideal client inquiries from Google.
Continued SEO Growth: The Millers’ opted for monthly blog & SEO management with Aligned SEO and are seeing even more growth!

By implementing a targeted SEO strategy, the Millers’ website is now consistently attracting and converting high-quality leads.

Emma's Testimonial

I was referred to Taylor by another photographer and I’m so glad I decided to work with her on my SEO. After launching a new website, I stopped getting leads from Google for over a year and knew I needed to make a change. Enter Taylor!

She was incredibly responsive, quick, and thorough from the start. Her initial audit of my website was fast and super educational—she broke everything down in a way that was easy to understand and made me feel empowered instead of overwhelmed.

The best part? Just weeks after she wrapped up my SEO work, I started getting leads again—including one for my literal dream venue! I’m so excited about the results I’m already seeing. Taylor is now writing my monthly blogs, and I truly can’t wait to keep working with her. If you’re on the fence—don’t be. She’s amazing!