If you’ve ever wondered how to turn your website into a round-the-clock salesperson, this episode is for you! I’m chatting with Michaela Metzler Anderson, founder of North Design Co and a Showit Design Partner, all about conversion-based website design that actually works. Michaela shares practical, actionable tips to help service-based business owners, like photographers, wedding vendors, and creatives, build websites that not only look beautiful but are also strategically designed to drive leads, bookings, and revenue.
Episode Breakdown:
- The must-have elements of a high-converting website
- How to speak directly to your dream clients through branding and copy
- The biggest website mistakes (and how to fix them!)
- Why consistency in your brand visuals and message matters
- How to DIY your site without sacrificing strategy
Whether you’re building a new site, refreshing your current one, or considering a template, Michaela breaks it down with easy-to-understand advice. Plus, she shares about her upcoming Showit website template shop—designed for service-based businesses and built with SEO and conversions in mind.
Resources & Links Mentioned:
- Free Website Checklist: northdesignco.com/website-checklist
- Michaela’s Website: northdesignco.com
- Instagram: @northdesignco
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