Main Character Marketing with Hannah Plourde

Join me as I chat with Hannah Plourde, a marketing and business coach who helps online service providers refine their messaging and use storytelling to make more sales from content. We dive into the Main Character Messaging Method, where you position your audience as the star of your content while stepping into the role of the trusted guide. Here’s what you’ll learn:

Why your content isn’t about you – and how shifting the focus to your audience makes your messaging more effective.
How to position yourself as the guide – using storytelling techniques that build trust and authority.
What most entrepreneurs get wrong about storytelling – and how to make your content feel natural and compelling.
Why storytelling is essential in the age of AI – and how to create human-driven content that stands out.
How to apply this framework to different platforms – including social media, websites, and sales content.
The psychology behind why storytelling drives conversions – and how to use it to make more sales without feeling salesy.
How long it takes to see results – and real examples of business owners who saw changes in just a few days.
Practical exercises to refine your messaging – including Hannah’s “Director’s Seat” technique to understand your audience better.

If you’ve ever felt like your content isn’t landing or that you’re just another voice in the crowd, this episode will give you actionable storytelling techniques to create content that truly connects and converts.

Meet Hannah Plourde

Hannah Plourde is a Marketing & Business Coach who helps online service providers create personality-driven content and stand out using storytelling. She teaches entrepreneurs how to refine their messaging, connect with their audience, and sell confidently.

Her journey began when she lost her job and housing during the pandemic, forcing her to take a leap into entrepreneurship. She started out selling educational resources online before diving into social media management and later transitioning into coaching. Now, she specializes in helping business owners harness storytelling to strengthen their brand and attract more clients.

Key Takeaways from This Episode

You are the guide, not the hero – Your audience should see themselves as the main character in your content. Position yourself as the trusted mentor that helps them achieve success.
The power of storytelling in sales – People buy based on emotion, and storytelling builds trust faster than any other marketing tactic.
Common content mistakes – If your content is overly focused on you, your audience won’t feel connected. Learn how to shift the focus back to them.
Content structure that converts – Discover Hannah’s “You, Me, Us” framework for writing content that attracts and converts.
Why pain-point marketing isn’t enough – While addressing struggles is helpful, content should also empower and inspire action.
How long it takes to see results – Hannah shares how some clients see results within days of implementing these strategies.
How to apply storytelling across platforms – From social media to websites, learn how to seamlessly integrate storytelling into all aspects of your brand.
How to attract ready-to-buy clients – Create content that builds trust so that people reach out already convinced they want to work with you.

Resources & Links Mentioned

Follow Hannah on Instagram: @hannah.e.plourde
Follow Hannah on TikTok: @hannah.plourde
Join the Force of Nature Mastermind: Learn More
Free Storytelling 101 Workshop: Download Here
Listen to Hannah’s Podcast: Spotify

Enjoyed this episode? Leave a review on Apple Podcasts or Spotify to help others find the show! Your support means the world. 💛

Stay Connected:

Follow me on Instagram for SEO tips: instagram.com/alignedseoco
Learn more about SEO services: alignedseo.com

Thanks for tuning in, and I’ll see you in the next episode!

Meet Taylor, your new SEO bestie

I know how it feels to be stretched thin, trying to juggle all the things – marketing, sales, content creation, all while trying to serve your clients well. I’m here to simplify your life and handle all things SEO!

With years of experience helping service providers and creatives get found online, plus four websites of my own—including my photography business that generates all its leads from Google—I know how to turn your website into a client magnet. I’m the SEO expert you can trust to make your business visible.