Why Instagram Should NOT be Your Primary Marketing Platform in 2025 with Andria Singletary

Listen to This Episode all about Why Instagram Should NOT Be Your Primary Marketing Platform in 2025 with Andria Singletary

Hey fellow entrepreneur! In this episode of Coffee & SEO, I sit down with Andria Singletary, a visibility strategist for mom business owners and host of the Marketing Without Socials for Moms podcast. Andria shares her journey from virtual assistant to podcast manager to visibility strategist and explains why relying solely on Instagram for marketing is no longer sustainable in 2025.

We dive into the challenges Instagram poses for business owners, like battling algorithms and limited organic reach. We also explore alternative strategies like podcasting, collaborations, and evergreen content, all designed to help business owners achieve visibility without burning out on social media. Whether you’re looking to step back from Instagram or diversify your marketing efforts, this episode is packed with actionable advice!

Key Topics Covered in This Episode

[0:00] Introduction to Andria Singletary
Andria shares her background, journey as a mom entrepreneur, and transition into the visibility strategy space.
[10:30] The Instagram Dilemma
Why Instagram isn’t designed to support business goals and how algorithms penalize business owners.
[21:15] Alternatives to Instagram
How podcasting, collaborations, and community building can replace or supplement Instagram for lead generation.
[34:50] Podcasting as a Sales Funnel
Tips for using podcasts strategically to nurture leads and convert listeners into clients.
[45:00] Collaboration Opportunities
Leveraging guest podcasting, local partnerships, and resource-sharing bundles for visibility and leads.

Resources & Helpful Links

Related Podcast Episodes & Blog Posts

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Coffee + SEO Podcast

Welcome to Coffee + SEO, where we sit down for coffee hour together and simplify SEO, making it approachable for your business. I’m Taylor, your host and the founder of Aligned SEO. At Aligned SEO, we help photographers, creatives, and service providers get visible online and attract their dream clients through tailored, holistic SEO strategies. Whether you’re aiming to boost your Google rankings, draw in more clients, or simply make sense of SEO, I’m here to be your guide and SEO bestie. Let’s align your SEO with your goals, get your website working as hard as you do!

Listen to the Coffee + SEO Podcast

Meet Taylor, your new SEO bestie

I know how it feels to be stretched thin, trying to juggle all the things – marketing, sales, content creation, all while trying to serve your clients well. I’m here to simplify your life and handle all things SEO!

With years of experience helping service providers and creatives get found online, plus four websites of my own—including my photography business that generates all its leads from Google—I know how to turn your website into a client magnet. I’m the SEO expert you can trust to make your business visible.