Business Overview
Business Name: Taylor White Photography
Services Offered: Full-service newborn and family photography
Location: Spokane, Washington
Taylor White Photography is a newborn and family photographer in Spokane, Washington. Taylor’s business is built around creating memorable and timeless images that families cherish, without the stress. Despite having a beautiful, custom-designed website, Taylor struggled to attract organic traffic and high-quality leads, and hated being dependent on social media and word-of-mouth referrals alone.
Challenge
Before working on her SEO, Taylor was heavily relying on social media platforms like Instagram and Facebook to reach and book clients. She was feeling burnt out and discouraged by the idea of constantly creating content in order to keep her doors open. Despite showing up everyday on Instagram, she wasn’t getting enough inquiries or bookings. She learned about SEO, which made sense to her. When clients are ready to hire a photographer, they search a term in Google, and Google pulls up websites relevant to that search.
The goal? To book more clients through Google, have people find her organically, and ultimately go full-time in photography without being dependent on social media.
SEO Strategy
Taylor decided to reach out to an SEO coach to teach her on-page SEO, and she later went out seeking every bit of knowledge about all areas of SEO. Within weeks of optimizing her website, Taylor started seeing major traction. After a few months of consistent effort, she was ranking at the #1 spot for several key search terms, and getting inquiries from high-quality leads!
A few years later, she re-optimized her site for more highly-searched terms, which brought even more traffic to her site. She implemented a blog and content strategy focused on answering the questions and needs of her ideal clients, and hit other target keywords they might be searching (such as popular local parks and things to do in Spokane). It got even better!
Results & Outcomes
Taylor’s SEO journey transformed her photography business from a part time gig to a full-time career. She tripled her income (and bookings) in less than 6 months. Here are some key results and metrics:
- Increased Organic Traffic: Taylor went from zero organic clicks to hundreds each month, all from people actively searching for photography services.
- High-Quality Leads: Over 95% of her inquiries come directly from Google, and these leads are more qualified and ready to book.
- Improved Rankings: Taylor now ranks for over 1,000 keywords, including highly competitive local search terms.
- More Inquiries: She now receives weekly inquiries from potential clients who are ready to book, even without relying on social media.
The best part? SEO gave her the freedom she was looking for. She didn’t need to worry about posting daily or trying to keep up with the social media game. Her business grew on autopilot through organic Google traffic and she continues to get a stead stream of high-quality leads that keep her business thriving!
The Power of SEO
For Taylor White Photography, SEO has been a game changer. By investing in learning and applying on-page SEO techniques, Taylor transformed her online presence, attracted more qualified leads, and is now living her dream of working full-time in photography (and helping others with their SEO).
If you’re a photographer feeling stuck in the social media grind or struggling to book clients online, SEO could just what you need! Let’s work together to get your website ranking and bringing in the leads you deserve. Reach out to me today at AlignedSEO.com to start your SEO journey!
