Want to boost your website’s conversions and make stronger connections with your dream clients? It all comes down to copy! In this episode, I’m joined by website copywriter Amy Hanneke to talk about how personality-driven content and SEO go hand in hand. We’re breaking down how to write copy that keeps people engaged, helps your site rank higher on Google, and ultimately turns visitors into clients.
Amy shares her journey from a completely different career into copywriting, plus her expert insights on balancing SEO and compelling messaging. We also dive into blogging strategies, the role of AI in copywriting, and how to make sure your website speaks directly to your ideal audience. If writing for your website feels overwhelming, you don’t want to miss this episode!
Episode Breakdown:
- Amy’s journey from healthcare to copywriting & how she found her passion in writing
- Why personality-driven copy is crucial for standing out (especially in the age of AI)
- How copy impacts SEO & why Google is like a matchmaker for websites
- Balancing keywords with natural, human-friendly copywriting
- How to use AI for content creation (without losing your voice)
- Blogging for SEO vs. blogging for conversions—why you need both
- Internal linking strategies that keep visitors on your site & increase engagement
Links & Resources:
- Amy Hanneke’s Website Copywriting Services: hellococreative.com
- Free Blog Topic Guide: https://hellococreative.com/freebies/
- Follow Amy on Threads & Instagram: @hellococreative
If you loved this episode, don’t forget to rate, follow, and review the podcast! Share it with a fellow entrepreneur who needs to hear this. See you next time!
